E-commerce store owners look for profits by driving more sales through their e-commerce stores. But, in reality, not everyone knows how to make the most out of SEO (Search Engine Optimization) to get more visibility for their e-commerce store in the eyes of search engines and drive good conversion from their site.
Here we are not going to talk about the technical aspects of how the basic things like keyword research and other promotional activities would be done as there are multiple ways to do them. Here we are going to see what the right kind of SEO strategy for your e-commerce business is.
Always remember to do keyword research with the business goals in your mind.
- Research Using eBay, Shopify and Amazon: First of all, search for some generic keywords in your niche in amazon, eBay and Shopify. They provide you with different variations based on how users search for a particular product. In this manner, you can collect few keywords. If you are unable to find many keywords through those e-commerce sites, then you can check for some long tail keywords using tools like Ubersuggest, Kwfinder etc. Another point to add, you’re going to want to make sure you have got the best store designs. You may wish to check out these shopify store design companies for some trips and tricks!
- Filter Keywords: Not all keywords you have collected are worth to work on. Rather filter those keywords, which have good monthly traffic and low competition so that you are not crushed by the biggest competitors’ ranking on the first page of search engines.
- Internal Linking: A very good internal linking would help your SEO score to rise in the eyes of Google and other search engines. A good internal linking would make the visitors to stay on your site for longer time and reduce the bounce rate.
- The Right Agency If you’re too busy to get your SEO ranking higher by yourself, it might be a good idea to approach an agency that understands your business needs. My dentist was asking me about ways to grow his practice and while I could of dealt with him myself. I thought it would be better to get him in contact with an agency that knows that industry. The Dentist SEO Company did this and got the SEO done for your dental websites because they understood that client.
These are the few parameters to be followed for an e-commerce store to rank well in search engines.